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Public Relations for the Public Sector
Release Date: 2017-09-221.Basic Course Information
Course Code: 033203
Course Name: Public Relations for The Public Sector
Course Type: Specialty Course
Periods:48
Credits:3
Target Students: Undergraduates Majoring in Public Administration
Assessment: Examination
Preparatory Courses: Public Administration
2.Brief Course Introduction
Public Relations for The Public Sectors is the summary of modern public relations practice，regarding public relations between the public sectors as its research subject. This course begins with the basic definitions, combines it with the characteristics and types of institutions setting up in the public sector, analyzes the relevant environmental impact and objects, deals with the problem of crisis public relations, analyzes the relationship and coordination between different types of departments as well as non-governmental organizations, and introduces the relevant professional ethics and etiquette according to the nature and specific characteristics in public relations. The main content of this course includes the meaning, elements and functions of public sectors and their relations, origin and development; role, function and principle; types and characteristics; communication methods, activity patterns and thematic activities;etiquette, etc.