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Public Relations for the Public Sector
Release Date: 2017-09-221.Basic Course Information
Course Code: 033203
Course Name: Public Relations for The Public Sectors
Course Type: Specialty Course
Periods: 48
Credits: 3
Target Students: Undergraduates Majoring in Public Administration
Assessment: Examination
Preparatory Courses: Public Administration
2.Brief Course Introduction
Public Relations for The Public Sectors is a synopsis of modern public relations in practice，regarding public relations between the public sectors as its research object. This course begins with the definition of features, combined with the characteristics and types of institutions creating the public sector, analyzes the relevant environmental impact and objects systematically, deals with the problem of crisis public relations, analyzes the relationship and coordination between different types of departments as well as non-governmental organizations, and introduces the relevant professional ethics and etiquette according to the nature and its specific characteristics of public relations. The main content of this course includes the meaning, elements and functions of public sectors and relations, its origin and development; its role, function and principle; its types and characteristics; its communication, activity patterns and thematic activities; its etiquette, etc.