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Advertisement Psychology
Release Date: 2017-09-221. Basic Course Information
Course Code: 171032
Course Name: Advertisement Psychology
Course Type: Major Elective
Periods: 32 hours
Credits: 2
Target students: Undergraduates of Psychology, Advertisement, and Marketing Management
Assessment: Evaluation
2. Basic Course Introduction
Advertisement psychology is an interdiscipline of Advertising Studies and Psychology. The objective of the course is to enhance students’ theoretic understanding and scientific thinking.By studying this course, students will learn about the basic concepts, principles and methods of advertisement psychology, and how to solve problems of advertisement design, planning and the psychological problems in advertisement production. By studying the characteristics and varying patterns of advertisement psychology, students will learn the effectiveness of advertisement design and publicity, to apply the psychological principles, to conform to the public needs, to attract customers, and to lay the foundation of production of advertisement.