Chinese Broadcast Announcing & Anchoring Art

Broadcast and Broadcasting & Hosting

Release Date: 2017-09-22

1.Basic Course Information

Course code: 129875
Course Name: Broadcast and Broadcasting & Hosting
Course Type: specialized compulsory course
Periods: 80
Credits: 5.0
Target Students: undergraduate of major in broadcasting and anchoring arts
Assessment: Check
Preparatory Course: Mandarin and Broadcasting Vocalization; Creative Basics for Broadcasting Pronunciation; Oral Improvisation 

2.Brief Course Introduction

     Broadcast and Broadcasting & Hosting is a specialized compulsory course for juniors majoring in broadcasting and anchoring arts. The main content of this course include the following four points: First of all, the historical track of broadcast and broadcasting & anchoring; second, the methods and techniques of broadcast programs and broadcasting & anchoring in the field of news commentary; third, the methods and techniques of broadcast programs and broadcasting & anchoring in the field of life service; fourth, the methods and techniques of broadcast programs and broadcasting & anchoring in the field of entertainment. The sole working style for broadcasting & anchoring in the radio is spoken language, so a high requirement has been set up for norm, creation and unique personality for spoken language of the anchormen. Taking different types of broadcasting programs as exercises, this course requires students to meet the basic practical requirement of the work in broadcasting radio and anchoring. At the same time with a rapid development in current broadcasting career, especially the status of a combination between broadcasting and new media, students are encouraged to study all sorts of broadcasting program patterns and find a place in the development of broadcasting careers so as to get a foundation for the future jobs.