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Publishing and Editing
Management of a Publishing House
Release Date: 2017-09-221.Basic Course Information
Course Code: 123453
Course Name：Management of a Publishing House
Course Type: Specialty Course
Periods: 48
Credit：3
Target Students: Students majoring in Editing and Publishing,
Assessment: Examination
Preparatory courses: Study on Books Edition, Bibliology
2.Basic Course Introduction
Management of a Publishing House is a specialized course in the study of the theory and practice of publishing management. It is a interdisciplinary subject of management and library science. The course is divided into two parts: macro management and micromanagement. The main content includes: management of a publishing unit, management of a publication's quality, management of a publishing strategy, management of human resources, management of a publishing house.