Academics
-
Schools
- School of Law
- School of Business Administration
- School of Accounting
- School of Finance
- School of Economics
- School of Public Finance and Taxation
- School of Humanities and Communication
- School of Information Science
- School of Public Administration
- School of Art and Design
- School of Foreign Studies
- School of Geography and Tourism
- School of Statistics and Mathematics
- School of Greater Bay Area Film and Television Industry
- International School
- International Business School
- Cultural Creativity and Tourism School
- School of Digital Economy
- Undergraduate Education
- Postgraduate Education
Publishing Planning
Release Date: 2017-09-221. Basic Course Information
Course Code: 122723
Course Name: Publishing Planning
Course Code: Specialization
Periods: 48
Credits:3
Target Students: majors of Editing and Planning, other related majors
Assessment: Examination
Preparatory Course: Publishing, Publication and Marketing
2. Basic Course Introduction
Publishing Planning is a compulsory course for majors of Publishing. This course introduces the theories and skills of Publishing Planning, enabling students to be qualified for working in the publishing business.
It exposes students to: the Basic concepts of publication and planning, skills and theories of publishing planning, principles and means of publishing planning, planning theories and skills of the position of publication, Planning theories and skills of caption, planning theories and skills of a publication's content, the planning theories and editing skills, planning theories and marketing skills, etc.