Academics
-
Schools
- School of Law
- School of Business Administration
- School of Accounting
- School of Finance
- School of Economics
- School of Public Finance and Taxation
- School of Humanities and Communication
- School of Information Science
- School of Public Administration
- School of Art and Design
- School of Foreign Studies
- School of Geography and Tourism
- School of Statistics and Mathematics
- School of Greater Bay Area Film and Television Industry
- International School
- International Business School
- Cultural Creativity and Tourism School
- School of Digital Economy
- Undergraduate Education
- Postgraduate Education
International Strategic Management
Release Date: 2017-09-221. Basic Course Information
Course Code: 060713
Course Name: International Strategic Management
Course Type: Specialty Course
Periods: 48
Credits: 3
Target Students: Undergraduates Majoring in International Business
Assessment: Examination
Preparatory Courses: Management Science
2. Course Introduction
International strategic management is one of the major professional courses in international business, which mainly introduces how to carry out strategic planning, strategic management and control in the process of globalization, so as to improve the strategic planning and operation ability of students in Multi-National Corporations. The main contents of this course include: globalization trend and performance, Multi-National Corporation's strategic plan and implementation, overseas market entry strategy, Multi-National Corporation organization structure, overseas market political risk and government relations, international strategic analysis method, international strategic management and control.