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General Theories of International Business
Release Date: 2017-09-221. Basic Courses Information
Course Code: 069183
Course Name: General Theories of International Business
Course Type:
Period: 48
Credit: 3
Target Students:
Assessment:
Preparatory Courses:
2. Course Introduction
General Theories of International Business is a fundamental course for majors. It is a vital course for understanding International Business. It systematically introduces basic concepts, theories, and raises important questions, for example the international competition model, advantage theories of international competition, the process and management models of internationalization of enterprises, international market targeting, the environment of international business and the strategy of internationalization of enterprises. It explains the basic concepts of international business, the core competence of the international corporation, advantage theories of state competition, the process and operation models of internationalization of enterprises, the strategy of internationalization of enterprises etc.