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International Marketing
Release Date: 2022-04-271. Basic Course Information
Course Code: 060043
Course Name: International Marketing
Course Type: Specialty course
Periods: 48
Credits: 3
Target Students: Undergraduates Majoring in International Trade, International Business and Business Administration
Assessment: Examination
Preparatory Courses: Economics, Consumer Behavior and Marketing
2. Brief Course Introduction
“International Marketing” is an obligatory course for the International Trade,International Business and the Business Management majors. It aims to teach students the theoretical knowledge of international marketing and to help the students master the technique of the international marketing in their future career. The main contents include: international marketing philosophy; international marketing environment; international marketing research; international marketing targeting strategy; international marketing product strategy; international marketing price strategy; international marketing place strategy and international marketing promotions strategy.