Zhao Xiaoning

Zhao Xiaoning, female, born in 1965, Luoyang, Henan associate professor in Department of Marketing.

Contact Information

Email：zhaoxiaoning@gdufe.edu.cn

Tel：13538834896

Education

1982-1986 Bachelor of economics, Xinjiang University of Finance and Economics, Department of Business Economy, Urumqi

1992-1994 Master of marketing research, Xinjiang University of Finance and Economics (which 1994.3-1994.7 in Beijing Institute of economic, Research Department marketing professional learning), Urumqi

Work Experience

1986.07 - 1992.12 Teaching Assistant

Department of Business Economy, Xinjiang University of Finance and Economics, Urumqi

1993.01 - 1995.08 Lecturer

Department of Trade economy, Xinjiang University of Finance and Economics, Urumqi 

1995.08 – 2002.11 Lecturer

School of Business Administration, Guangdong University of Finance & Economics, Guangzhou

2002.12 –Present   Associate Professor

School of Business Administration, Guangdong University of Finance & Economics, Guangzhou

Research Interest: Marketing, consumer behavior

Selected Publications

Paper

Zhao Xiaoning, The consumer's response to the innovation of market driven strategy. Enterprise Energy. 2002(5).

Zhao Xiaoning, The circulation platform strategy: the cornerstone to enhance the competitiveness of enterprises, Commercial Economy of Article Meta. 2005(6). 

Zhao Xiaoning, Facing the transformation of wholesale business model, Chinese Trading. 2007(9). 

Book

Zhao Xiaoning, 2007. Course of comprehensive practice of enterprise operation simulation, Higher Education Press

Zhao Xiaoning, 2011. The simulation of the enterprise behavior sandbox and ERP application, Economic Science Press

Zhao Xiaoning, 2011. Experimental course of ERP sandbox game, Tsinghua University Press

Grants & Projects

The scientific research project - Guangdong University of Finance and Economics, Research of Consumer Behavior and Implementation of enterprises Countermeasures to the Market Driven Strategy. PI, 2002-2003

Teaching research project - Guangdong University of Finance and Economics, Information technology demonstration lesson of Consumer Behavior. PI, 2012-2014

Teaching research project - Guangdong University of Finance and Economics, General education elective course construction" Entrepreneurial Marketing"， PI, 2013-2014

Teaching research project - Guangdong University of Finance and Economics,    

Design to experimental course system of Marketing Major. PI, 2009-2010

Awards & Honors

Exploration and practice of simulation to school of comprehensive practice in the  economics and management majors (Rank No. 4)， second prize of the 6th Ministry of education of higher education teaching achievement prizes, Ministry of Education，2010

The exploration and practice of the training mode of oriented to the cultivation of students' entrepreneurial ability of Marketing Specialty Talents (Rank No.3), Guangdong Province, first prize in outstanding teaching achievement, Guangdong Province Education Department, 2005

Course of comprehensive practice of enterprise operation simulation (Rank No. 2), the seventh university teaching achievement award, Guangdong University of Finance and Economics, 2012

The marketing course construction and teaching reform (Rank No. 3), the fourth university teaching achievement award, Guangdong University of Finance and Economics, 2000

The second prize of Gu-Xiangqin Teaching Award, Guangdong University of Finance and Economics, 2000

Courses Taught

Consumer Behavior（Undergraduate）

Marketing（Undergraduate）

Simulation of the Enterprise Behavior（Undergraduate）

Professional Services

Director of Guangdong Institute of Business Economics

Member of the Institute of marketing in Higher Education Institutions in China