Zhang Lan

Basic Information

Name: Zhang Lan

Gender: Female

Year of Birth: 1965

Birth place：Changsha, Hunan province

Academic position： Associate Professor in Marketing, MBA supervisor

Contact Information

Email：a6a8a68@163.com

Tel：13725326801

Education

1982-1985 Bachelor of Commerce, Hunan University of Commerce

1986-1989, Master of Engineering, School of management, Dalian University of Technology

Work Experience

1985.7 - 1996.8

Lecturer, Department of management, Hunan University of Commerce, Changsha

1996.9 – 1999.11

Lecturer, School of Business Administration, Guangdong University of Finance and economics, Guangzhou

1999.12– Present

Associate Professor, School of Business Administration, Guangdong University of Finance and economics, Guangzhou

Research Interest

Marketing, brand strategy, integrated marketing communication

Awards & Honors

2002-2003, Guangdong University of Finance and Economics excellent teaching award & "three education" advanced individual. 

1998-1999；2008-2009, Yearly Outstanding Performance, Guangdong University of Finance and Economics

1995, the book "modern international marketing" < Beijing: People's Publishing House of China.1993.> won excellent achievements Third Prize in the third session of the social science of Hunan Provincial.

2008, the paper< 6p optimization of  Water Mineral Health Co. ,Ltd   > （published in the "enterprise management" 2007 (6) ）won the outstanding research award, in the 30 anniversary of the reform and opening up and 25 anniversary of the foundation of  Guangdong Marketing Association (Guangdong Marketing Association).

2013, Marketing practice outstanding contribution award & the most influential trainer Award, in 30 anniversary of the foundation of Guangdong Institute of marketing (Guangdong Marketing Association).

Courses Taught

Marketing Studies (undergraduate)

Integrated Marketing Communications (Graduate / undergraduate)

Marketing planning (undergraduate)

Management (undergraduate)

Public Relations (undergraduate)

Business Negotiation (undergraduate)

Strategic Management (undergraduate)

Business communication skills and skills (undergraduate)

Professional Services

-The deputy head of the expert group of marketing division in Guangdong Provincial Bureau of human resources and social security and Guangdong vocational skills identification and guidance center.

The deputy Secretary General of Guangdong Marketing Association.

The expert of Guangdong Marketing Association.

The judge of Guangdong marketing division competitions and Customer service division competitions of Guangdong Province.

The consulter and trainer of Guangdong Mobile, Yangcheng Evening News, Guangzhou department store, CHINA RESOURCES VANGUARD Co.Ltd, Midea Group Co., Ltd, Kelon Co., LTD, Guangzhou Songxia air conditioning company, Guangdong Province Agricultural Corporation, Guangzhou petrochemical industry, Maoming Petrochemical Company, CHINA EVERBRIGHT BANK CO., LTD, and other companies.

Providing teaching training, thesis guidance and comprehensive assessment of senior marketing division qualification certification and marketing division of national vocational qualification certification.