Zhang Hua
Release Date: 2017-09-22
Zhang Hua，Female，Ethnicity: Han, Born in Handan of Hebei province, Assistant professor in marketing department.
Contact Information
Email：huahua555782@163.com
Tel：13760845146
Education
Bachelor of Business Administration
2001-09 — 2005-06Harbin Institute of TechnologyDept. of ManagementHarbin
Master of Business Management
2005-09 — 2007-06Harbin Institute of TechnologyDept. of MarketingHarbin
Doctor of Marketing
2007-09— 2012-02City University of Hong KongDept. of MarketingHong Kong
Work Experience
06/13 -08/13, Research Assistant, City University of HK, Hong Kong
10/13 - 08/14, Senior Research Assistant, Linnan University, Hong Kong
09/12 to date, Assistant professor, Guangdong University of Finance and Economics, Guangzhou.
Research Interest
Organizational learning, Knowledge management
Online consumer behavior, online marketing
Selected Publications
Paper
Yan, Yanni, Hua Zhang and Fue Zeng (October 2010), "The Exploitation of an International Firm’s Relational Capabilities: An Empirical Study", Journal of Strategic Marketing, 18, 6, 485-499.
Fue Zeng, Li Huang, Hua Zhang, Wenyu Dou, and Hairu Yang (October 2009), Will Users Embrace Advertising in Online Communities? A Sociological Perspective, 2009 IEEE International Conference on Industrial Engineering and Engineering Management (Singapore, 2009.10; EI) 。
Fue Zeng and Hua Zhang (December 2008), an empirical study on inexperienced online consumer’s window shopping behavior: a trust-cost-behavior model，2008 IEEE International Conference on Industrial Engineering and Engineering Management (Singapore, 2008.12; EI) 。
Yan Yanni, Ding Daniel and Hua Zhang (June 2008), The Exploitation of Relationship based Capabilities，2008 Oxford Business & Economics Conference Program。
Accepted by Second Poly China Tourism Forum and Third China Tourism Academy Annual Conference (2005.12) 。
Book
Hua Zhang and Fue Zeng， Chapter 12: An Empirical Study on Inexperienced Inline Consumer’s Window Shopping Behavior in China: A Transaction Cost Perspective，the first author, in “Handbook of Contemporary Marketing in China: Theories and Practices”, Editor: Cheng Lu Wan, New York: Nova Science, 2010。.
Grants & Projects
“Creating a Competitive Landscape for Resource Investment: Bilateral Analyses of Capability Deployment and Control in Sino-Foreign Firms”。
Internationalized Chameleon' Organizations: An analysis of Market Orientation, Firm-specific Assets, Capabilities and Performance of Hi-tech Firms in China”。
Courses Taught
Marketing (Undergraduate）
Global Marketing（Undergraduate）
Electronic Commerce（Undergraduate）
Service Marketing（Undergraduate）
Management（Undergraduate）
Marketing Planning （Undergraduate）