Wang Jingyi

Wang Jingyi, female, born in 1974, Tangshan City, Hebei Province. PhD of management, associate professor of Department of Marketing, School of Business Administration. Mainly engaged in teaching and research on Marketing, Brand management and consumer behaviors. Principal Investigator (PI) of a project supported by National Natural Science Foundation of China (NSFC), a soft science project supported by Guangdong Science and Technology Department, and some enterprise projects. Published many papers in domestic core journals and foreign journals.

Education

1992-1996 Bachelor in Physics, Beijing Institute of Technology, Beijing

2002-2005 Master in management, South China University of Technology, Guangzhou

2008-2014 Doctor in Management, Sun Yat-sen University, Guangzhou

Work Experience

2005.7 – Present, Lecturer, then Associate professor, School of Business Administration, Guangdong University of finance and Economics, Guangzhou

Projects

PI, National Natural Science Foundation of China (NSFC), “Corporate Hypocrisy in CSR initiatives：conception and scale development” (71202099).

PI, soft science project supported by Guangdong Science and Technology Department, “When old is gold: scientific positioning and innovative marketing research” (2011B070300033)

PI, Supported by Foundation for Distinguished Young Talents in Higher Education of Guangdong. “Identification, Management and Innovation of Regional Brand Assets” (WYM10024)

Papers

[1]Wang Jingyi, An Empirical Research on How Consumer Participation Influence Effect of Corporate Social Responsibility Activity of Sports Brand, China Sport Science, 2015(2): 24-30, 47.

[2] Wang Jingyi, Wang Haizhong. Corporate Hypocrisy in Corporate Social Responsibility Initiatives: Structure and Scale Development. Structure and Scale Development, Advances in Psychological Science, 2014, Vol. 22, No. 7, 1075–1083

[3] Wang Jingyi, Wang Haizhong. Consumer Lucky Superstitious Decision Making Basing on Illusion of Control. Journal of Marketing Science, September 2011 ：51 － 58.

[4] Wang Jingyi, Wang Haizhong. A Mechanism Study of Entertainment Values of Virtual Brand Community on Brand Loyalty. Economic Survey, 2012(3)

[5] Wang Jingyi. The Longevity, Brand Trust and Purchase Intention of Old Brands. : Journal of Guangdong of Finance & Economics, 2011, 26(3): 61-66.

[6] Liu Wumei, Wang Haizhoing, Wang Jingyi.Sense of Touch in the Domain of Consumer Behavior：Review, Application and Prospects. Foreign Economics & Management, 2014, Vol 36. No.4

[7]Tian Yang, Wang Haizhong, Wang Jingyi. An Empirical Study on the Relationship between Virtual Brand Community and Brand Attachment. Economic Management, 2010, 11

[8] Wang Jingyi, Tian Yang, Wang Haizhong. Virtual Brand Community, Different Type of Commitment and Brand Loyalty. China Management Studies, 2012, 7(3)

[9] Wang Jingyi, Study on Trust Mechanism of National Old Brands. Journal of Guangdong of Finance & Economics, 2011, 26(1): 38-44.

[10] Chen Zengxiang, Wang Jingyi, Tuo Yanzheng. Corporate Identity, Image, Reputation and Performance: Research Framework and Process. China Management Studies, 2014, 9(1)