Peng Leiqing
Release Date: 2017-09-22
Name: Peng Leiqing
Birth Place: Hunan Province, China
Gender: Female
Marketing Professor, Doctor of Management, Graduate Supervisor.
Contact Information
Email：pengleiqing@126.com
Tel： 86- 20-84096875
Fax: 86-20-84096050
Education
Ph.D. in Management, 2011 School of Business, Renmin University of China, Ph.D.
B.A. in Economics, 1986 School of Management, Hunan University
Work Experience
2005.12-Present: Professor, Associate Dean, Dean, School of Management, Guangdong University of Finance and Economics.
1995.9-2005.12: Associate Professor, Associate Dean, School of Management, Guangdong University of Finance and Economic.
1986.7-1995.9: Lecturer, School of Management, Hunan University.
Research Interest
Channel management, Salespeople management, Business management.
Research papers:
Leiqing Peng. The Effect of Distributors' Fairness Perception on Strategic Information Sharing of Distributors, China Business and Market, 2012.3.
Leiqing Peng ，Dan Wu. The Impact of Special Asset Investment and Dependent Asymmetry on the Strategic Information Sharing of Distributors, Journal of Guangdong University of Business Studies, 2012.3.
Leiqing Peng, Quanquan Li. An Empirical Research on the Effect of the Dealers' Fairness Perception on Relationship Commitment--A case Study of China's Household Electrical Appliance Industry, Journal of Guangdong University of Business Studies, 2010.4.
Leiqing Peng, Zhenyang Zhang. The Research of Channel Power, Relationship Quality and Unity, China Retail Research, 2009.1.
Leiqing Peng, Lina Zhang. A Study of the Factors Influencing Relationship Quality among the Channels in the Context of B2B, Modern Management Science, 2009.3.
Leiqing Peng, Lina Zhang. An Empirical Study of the Impact of Specific Assets and Relationship Norms on the Opportunity Behavior in the Channel, Journal of Guangdong University of Business Studies, 2008.6.
Leiqing Peng, Zhenyang Zhang. The Choice of Marketing Channel Integration--from Evaluation Criteria of Channels and Transaction Cost, China Business Update. 2008.20.
Leiqing Peng, Yonghui Huang. The Study of Channel Power Structure and Opportunism Problems in Mid-later Industrialization, Popular Science，2008.15.
Leiqing Peng, Xiongying. Knowledge Transfer in Marketing Channels: From the Perspective of Distributors Transferring Knowledge to Manufacturers, Journal of Guangdong University of Business Studies, 2007.6.
Leiqing Peng. The Research on the Relationship between Industrialization Process and the Changes in Circulation Channel Level, Fiscal Studies，2006.12.
Leiqing Peng. An Exploration of the Effectiveness of the Channel Control and the Options of the Mode of Control, Commercial Economics Review. 2005.8(Full-text Reproduced by the Copied Materials of People’s of University of China).
Leiqing Peng. The Controllability of the Marketing Channel: Constraint Model
and Promotion Model, 2004.6(Full-text Reproduced by the Copied Materials of People’s of University of China).
Leiqing Peng. Probe into Constructing Famous Brand Specialty in Colleges, Journal of Guangzhou Economic Management College, 2002.6.
Leiqing Peng. How to Arrange the Sales Outlets Business Management, 2001.1.
Leiqing Peng. Consumer Credit and Expanding Domestic Demand: Problems and Suggestions, Consumer Economics, 2000, 1.
Leiqing Peng. The Decision of Terminal Sale Point Density, China Marketing，2000.2.
Leiqing Peng. Credit Deficiency: Mechanic Obstacles of Deepening Marketing of Enterprise, Fujian Tribune, 2001.4.
Leiqing Peng. Aggressive Market Extensive Strategy and Brand Competition, Journal of Business Economics and Management, 1999.12.
Leiqing Peng. Three Misunderstandings on China's Enterprises Distribution Network Design, Journal of Guangdong University of Business Studies, 1999.3.
Leiqing Peng. Green Marketing and Sustained Development Strategy, Fujian Tribune, 1996.12.
Leiqing Peng. A Market Research Report about GuYi Tea and Beverage, Sales and Marketing, 1995.8.
Leiqing Peng. The Marketing Plan of Resun, Sales and Marketing, 1994.6
Book
1.“Bank Marketing”，Leiqing Peng. Guangzhou：Guangdong Economic Press，2002.7.
2.“Retail Marketing”，Compile，Editor-in-Chief: Leiqing Peng; Associate Editor: Zhimei Liu, Ninhua Sun, and Xiaoning Zhao. Guangzhou：Guangdong Economic Press，2004.8.
3. “Report on Development of Pearl River Delta Logistics Industry” (2012), Associate Editor, Leiqing Peng. Beijing：Social Sciences Academic Press, 2012.8.
4. “Modern Logistics Development Strategy Research in Guangdong Province”，Monographs，Hong Lin, Leiqing Peng, Xianqing Wang. The Second Famous Book，Beijing：China Industry & Commerce Coalition Press，2004.12.
5. “Human Resources Management”, Associate Editor, Leiqing Peng. Guangzhou：Guangdong Science and Technology Press, 2004.5.
Grants & Projects
Ministry of Education of Humanities and Social Research Project, the Influence of Official Control on Sales Behavior—Chinese People’s traditional regulatory role，project number12YJA630095, PI, 2012-2014.
Philosophy and Social Science Planning Project of Guangdong Province, the Influence of Formal Control of Sales Staff—the Mediating Role of Trust, project number GD11CGL07, PI, 2012-2014.
Philosophy and Social Science Planning Project of Guangdong Province, The Research of Manufacturers and Retailers of Conflict Research—from the opportunism governance prospect, project number 06006, PI, finished.
Soft Science Research Project of Guangdong Province, Research of Enterprise Salary, project number 06006, PI.
Crossing Research Project, the Research of Upgrading of Inflection Point and Transformation of Shun De Entrepreneurs, PI, and 2011-2012.
Crossing Research Project, Sanshui Branch 2012 Annual Training Program for China Mobile Communications Group in Guangdong, PI, finished.
Crossing Research Project, the Twelfth five-year Plan for Wholesale Market System Construction in Guangdong Province, PI, finished.
Awards & Honors
The third prize, Outstanding Achievement of Social Science of Guangdong Higher Education Department, 1998
Excellence Award，Guangdong Province Computer Education Software Review，2004
The first Prize, Guangdong Provincial Teaching Achievement, 2005
The third prize，The 2009-2010 Outstanding Achievement Award of Philosophy and Social Sciences of Guangdong Province, 2010.
Teaching Master，Guangdong Province，2009-2011
Courses Taught
Marketing (Under graduated; Post graduated)
Distribution Channel Management (Under graduated; Post graduated)
Service Marketing (Under graduated; Post graduated)
Professional Services
Vice President of Guangdong Commercial Economy Society;
Vice President of the Technical and Economic Society of Guangdong Province;
Executive Director of China Marketing Association of University;
Council Member of the National Trade and Economic Teaching Research Association;
Occupation Skill Appraisal Expert of “Salespeople and Marketing Division” of National Human Resources and Social Security Department of Labor; Appraisal Activities of Expert Judges for Guangdong Chain Store and Franchise Association as "Outstanding Stores”;
Consultant of Shunde Young Entrepreneurs Association.
Member of Editor Committee for “Journal of Guangdong University of Business Studies”