Xiaolin Li

Xiaolin Li, the associate professor at Faculty of School of Business Administration, Guangdong University of Business Studies. PhD of Marketing at Sun Yat-sen University. His research interests are in Global Marketing Strategy, Brand Value Chain, International Business, etc. He has been in charge of several projects of Chinese governments, like Guangzhou Social Science Project (08B02), and Project for the Ministry of Education, Humanities and Social Sciences (11YJC630088). 

Education Background

1. 1992—1996，BA, Enterprise Management, Xiangtan University

2. 1996—1999，MA, Marketing, Jinan University

3. 2002—2004，MBA, Greenwich University

4. 2007--2013, PhD, Marketing, Sun Yat-sen University

Work experience

1. 1999-2002， Assistant Professor, Guangdong University of Business Studies

2. 2002-2007， Lecturer, Guangdong University of Business Studies

3. 2007-Present，Associate Professor, Guangdong University of Business Studies

4. 2010.3-2010.7, Research Assistant, Lingnan University

5. 2012—2013, Senior Research Assistant, Lingnan University

Selected Publications

Geng Cui, Xiaolin Li. Interactive Effects of Dual Institutions and Investment Types on Foreign Entry Modes: A Study of Chinese Multinationals: 2010JMS会议. 北京，对外经贸大学: 2010，

Geng Cui, Xiaolin Li. Degree of Competition and Cross-border Acquisition Premium: The Moderating Effects of Institutions and Negotiation Strategy: 2010，

Li Xiaolin, Wang Haizhong. The Effects of Brand Equity on Shareholder Value: The Moderating Effects of Institutions [Z]. Sun Yat-sen University: 2011, JMS Conference.