Suihua Hu
Release Date: 2017-09-22
Suihua Hu, female, Ethnicity: Han, born in 1962, Guangdong province, is an associate professor in marketing department, and a graduate supervisor of business administration mayor. She is the director of the lottery Research Center.
Contact Information
Email：hsssh@21cn.com
Tel：13802531715
Education
1978-1982, Bachelor’s degree of Engineering，South China University of Technology (SCUT), Guangzhou;
1985-1988, Master of science in industrial management engineering, South China University of Technology, Guangzhou;
2000-2006, Doctor of Science, University of Hunan, Changsha.
Work Experience
1982.7-1985.8 Associate Engineer
Guangzhou Maritime Rescue and Salvage Bureau of the Ministry Scientific, Guangzhou;
1985.9 – 2006.8 teaching assistant, lecturer, Associate Professor
Guangdong Economic Management Institute, Guangzhou;
2006.9- Present Associate Professor, Director
Guangdong University of Finance and Economics, College of Business Administration, Lottery Research Center, Guangzhou.
Research Interest
Marketing management, Lottery management
Selected Publications
Sui-hua Hu, Zhen-xuan Wu. Research on the influence of brand personality perception of Sports Lottery on the intention of buying Sports Lottery—— In Guangdong Province as an Example [J] ，China Sport Science，2012, 32(6):25-32
Sui-hua Hu, Zhen-xuan Wu. Research on The Influence of Brand Personality Perception of Welfare Lottery on The Intention of Buying Welfare Lottery —in Guangdong Province as an Example [J], Systems Engineering, 2015, 33(5):54-60.
Hu SuiHua, Wu ZhenXuan, Tang XianDa. Study on the Sales Capacity of Sports Lottery Betting based on Fuzzy Comprehensive Evaluation: A Case Study of Sports Lottery Betting of Foshan City [J].2011ICISE, 2011.9
Grants & Projects
Foshan Philosophy Social Science Planning, Research of Foshan Sports Lottery Sales on System Engineering, 2010;
Guangdong Sports Lottery Management Center，Consulting of Guangdong Sports Lottery Specialist Management, 2011;
Sport Lottery Management Center of General Administration of Sport, Research of Marketing Effect Evaluation Index System of Sports Lottery, 2013;
Guangdong Welfare Lottery Center, Guangdong Welfare Lottery Social Responsibility Study and Practice Base, 2013-2016;
Guangzhou Welfare Lottery Center, Study of Reform and Development Countermeasures of Welfare Lottery Sales Station in Guangzhou City in the new situation of network development purchase lottery, 2013.
Courses Taught
Public Relations（Undergraduate）
Marketing Research（Undergraduate）
Marketing Planning（Undergraduate）
Marketing（Undergraduate）
Marketing Management （MBA）
Professional Services
The expert of lottery regulation and evaluation in Ministry of Finance;
The expert of sports lottery examine and verify in General Administration of Sport;
The expert of welfare lottery in Ministry of Civil Affairs;
The expert of welfare lottery in Guangdong Province Department of civil affairs;
The vice president of sports lottery association in Guangzhou
The vice president of association of welfare lottery in Guangzhou.