Academic Paper Writing

1. Basic Course Information

Course Code: 010451
Course Name: Academic Paper Writing
Course Type: Specialty course
Periods: 32
Credits: 2
Target Students: Undergraduates Majoring in Marketing
Assessment: Examination
Preparatory Courses: Marketing major courses

2. Brief Course Introduction

The publication quantity of academic papers and dissertations is an important factor to measure a university’s research level, and it has great significance on modern academic research. There must be clear standards for academic paper writing. The objective is to teach the students about academic standards and help them develop a rigorous and standardized academic attitude. The main contents of this course include: the basic skills of academic research papers and dissertations; the method of conducting a literature survey; the method of selecting a suitable research topic; the standards of academic paper writing; the format requirement of dissertations.