Comprehensive Experiments for Marketing Major

1. Basic Course Information

Course Code: 012342    
Course Name: Comprehensive Experiments for Marketing Major
Course Type: Specialty course    
Period: 32    
Credits: 2    
Target Students: Undergraduates Majoring in Marketing    
Assessment: Test    
Preparatory Courses: Marketing

2. Brief Course Introduction

This course is planned to help students conduct computer experiments based on relevant marketing theories, which is focused on quantitative methods through computer programs or simulation techniques. The main experimental contents include strategic marketing planning, market segmentation, market positioning, product designing, packaging strategy, pricing strategy, promotion strategy, direct selling, etc. After studying this course, the students should master necessary quantitative methods to analyze marketing strategies involved, have an in-depth understanding of the marketing environments and make out an appropriate marketing strategy.