Introduction to Marketing Major

1. Basic Course Information

Course Code: 019641
Course Name: Introduction to Marketing Major
Course Type: Specialty course
Period: 16
Credits: 1
Target Students: Undergraduates Majoring in Marketing
Assessment: Non-examination

2. Brief Course Introduction

The course is an introduction to the marketing major for the freshmen. The course gives an outline of the historical development of the major, course arrangement, educational objectives, learning requirements, etc. The course aims to help students know the history and status quo of the major, as well as the main contents required for the major. Furthermore, the students should understand the professional skills fostered after graduation from the major. Thus, this course is planned to lay a solid foundation for the freshmen.