Distribution Channel Management

1. Basic Course Information

Course Code: 012042
Course Name: Distribution Channel Management
Course Type: Specialty course
Period: 32
Credits: 2
Target Students: Undergraduates Majoring in Marketing
Assessment: Examination
Preparatory Courses: Marketing

2. Brief Course Introduction

Distribution channel management is a main course of marketing major with strong practical operation. The aim of this course is to study enterprise distribution channels to meet consumer demand, which means we can establish appropriate distribution modes according to existing enterprise marketing activities and related resources with the study of this course. The basic concept of distribution channel management has been paid great attention in enterprise practices with the application of marketing theory, which has become an effective means for enterprises to form competitive ability and compete with competitors.