Analysis of Business Models and Industry Competition

1. Basic Course Information

Course Code：010442
Course Name：Analysis of business models and industry competition
Course Type：Specialty Course
Period：32
Credits：2
Target Students：Undergraduates Majoring in Business Administration
Assessment：Paper
Preparatory Course：Marketing, Business Strategy

2. Brief Course Introduction

The course of Analysis of business models and industry competition is the specialized course for business administration students, which provides general information about the fundamental knowledge of business models and basic industry development. The Objective is to build a comprehensive framework and an overall perception of the core course of marketing, strategy management and management, students can also receive core knowledge in business administration and establish good basics for future employment and further study.