Exhibition Economics and Management

This program is committed to training senior management personnel who are able to adapt to the modern market development. They are to be comprehensively developed in morality, intelligence, health, and aesthetics, and will possess strong abilities to work and innovate, theoretical knowledge and practical ability on exhibition economics and management. Four kinds of abilities are to be cultivated as follows:

(1)ability to work in business administration in exhibition companies;

(2) ability to do research on Exhibition Economics and Management;

(3) ability to learn and start a business;

(4) ability of teamwork and communication. Most of the graduates will be working in convention and exhibition centers, exhibition planning companies, the exhibition association,  travel agencies,  exhibition ecterprises or will be  engaged in business administration work related to exhibition management. They can also do research work in relevant education or scientific research institutions, or go on for further study.

Main Courses:

Management, Microeconomics, Macroeconomics, Calculus, Linear Algebra, Probability Theory and Mathematics, Professional Introduction Course, Introduction of Modern Service Industry, Accounting, Management Information System, Financial Management, Statistics, Economic Law, Introduction to MICE Industry, Exhibition Planning, Exhibition Services and On-site Management, Operation and Management of Exhibition Venues, Exhibition Marketing Principles and Practice, MICE Industry Economics, Conference Planning and Management, Exhibitors Practices, Exhibition Project Management, Exhibition Strategic Management.