Culture Industry Management

I．Training objective

This program provides the basic theories and methods of culture, management and economics, improves cultural qualities and cultural perspectives, and promotes good management skills. After graduation, students can be engaged in business management, cultural marketing and marketing development, cultural project planning and corporate culture construction, etc.

II．Study Period

Four years

III．Degree Awarded

Bachelor degree in Management

IV．Credit Requirements

Students are required to take155 credits (except the extracurricular courses credits), including 53 credits for the general required courses, 9 credits for general elective courses, 37 credits for discipline based courses, 37 credits for  professional required courses, 8 credits for  professional limited selection courses and 11 credits for comprehensive application courses. At the same time, students need to get 10 credits of quality development, and accomplish their study in Health Education for College Students.

V. Courses include:

History of Chinese Culture, Public Relations of Public Departments, Introduction to the Cultural Industry, Cultural Economics, Cultural Administration, Introduction to Cultural Resources, Cultural Policies and Regulations, Cultural Project Strategy, Business Finance and Capital Operations in Cultural Enterprises, Cultural Marketing.