As the only provincial construction program for “Excellent Presentation Art Talent Cultivation Plan” of Guangdong Province, this program depends on the advantageous subject backgrounds of economics, management and law and strives to cultivate innovative and outstanding media talents with prominent ability in “presentation” , strong abilities in “planning, collecting and editing”, and certain economic and law knowledge. The program has outstanding faculty members, two of whom are candidates of Guangdong "Thousand-Hundred-Ten" Talents Cultivation Project and another two of whom are among the “Top Ten Youth Teachers” of the university. They all undertake many national, provincial and ministerial-level scientific research and teaching research projects, for example, the Study on Influence of TV Presenters. The achievements of practical teaching are abundant and the students got many honorable awards in National Recitation Competition for College Students, Voice Actor Competition in China International Cartoon & Animation Festival, Campus Anchor Competition held by CNR and many other high-level professional competitions. The employment rate of graduates in relevant fields is high. They are active in Guangdong Radio and TV Station, Golden Eagle Broadcasting System, Zhejiang Radio and TV Station, Shanxi Radio and TV Station, Shenzhen Media Group, China Unicom, NetEase and many other media groups.
Basic Courses : Modern and Contemporary Chinese Literature, Ancient Chinese Literature, Introduction to Film Aesthetics, Introduction to Journalism, Principles of Communication, Audio-visual Language, Foreign Literature, News Interview and Editing, Radio & TV Science
Professional Required Courses: Mandarin Pronunciation and Broadcasting Phonation, Foundation of Presentation Creation, Impromptu Spoken Language, Works of Art Studio, Radio Broadcasting and Hosting, TV Broadcasting and Hosting, Radio and Television Program Production, Body Training, Image Design