Academics
Technology Economy and Management
E-Commerce Management
Release Date: 2017-09-21| Course Name | E-Commerce Management | Course Number | ||||||||
| Course Semester | 4 | Course Time | 36 | Credit | 2 | |||||
| Course Type | □Obligatory Courses ☑ Elective Courses | |||||||||
| Institute | Institute of E.C. | Applicable Major | Technical, Economics and Management | |||||||
| Assessment method | □Examination ☑ Test | |||||||||
| Advanced courses | / | |||||||||
| Teacher | LIU, Yichun LIANG, Liequan | |||||||||
| Teaching Objectives | ||||||||||
| "E-commerce management" is an interdisciplinary course and an important elective basic course for the technical, economy and management majors. This course aims to study and introduce the theory, method, technology and application of e-commerce based on classical cases of e-commerce.
Studying this course, candidates understand the development trend, the main issues of e-commerce, and master different research methods, ultimately improving the candidates' abilities to analyze and solve problems. | ||||||||||
| Teaching Contents | ||||||||||
| "E-commerce management" includes concepts and models, structure and operating mechanisms of the electronics market, B2C, B2B, consumer behavior, online advertising, online marketing, on-line payment and security, the type and mechanism of on-line auction, website design principles and frameworks, strategy and planning, legal and ethical impact of e-commerce. | ||||||||||
| Outline Designer | Date | 2015.10.10 | ||||||||