Research about Marketing and Its Communication for Tourism

Release Date: 2017-09-21

Course Name	Research about Marketing and Its Communication for Tourism					Course Code
Course Type	□Public Degree Courses□ Basic degree course □ Public Obligatory Courses □Professional Obligatory Courses ☑ Professional Elective Course □ Public Elective Course
Course Semester	4th	Course Time		36			Credit	2
Institute	Tourism Management and Planning Academy	Applicable Major		Tourism Management
Assessment method	□Examination（Closed book ） □Examination（Open-book ） ☑Test(Term Papers) □Test(reading report) □Test(Journals reviewed) □Others
Usual Performance accounting	40%		Final grade accounting		60%
Advanced courses	Research on Regional Tourism Development
Teachers	Zhang Weiqiang， Liu Shaohe
Teaching Objectives
Based on understanding of the tourism market, resources, products, services, industry, aiming at the phenomenons and problems of tourism marketing and its communication, mainly from the perspective of management and communication, combined with the interpretation of classic cases, the course focuses on the tourism marketing and dissemination of basic knowledge and theory, research methods and cutting-edge issues, as well as business practice，on the basis of deepening the marketing knowledge of tourism management majors, widening their knowledge of communication, applied to the practice of tourism, to train scientific thinking and innovation ability，so as to enhance the level of professional literacy and practice. Through the teaching of this course, students will: 1.Master the basic knowledge and basic theory of tourism marketing and communication. 2.Understan tourism marketing and communication research methods and cutting-edge Issues. 3.Be familiar with practice and basic skills of tourism marketing and communication.
Teaching Contents
This course consists of four parts: A. Tourism marketing strategy planning; B. Tourism marketing strategy combination; C. Tourism marketing communication theory. D. Research on the elements of tourism marketing communication; E. Research on the effect of tourism marketing communication and the development of culture. Research on tourism destination brand image communication.