Hot Spring Tourism(Special Topic)

Release Date: 2017-09-21

Course Name	Hot Spring Tourism(Special Topic)					Course Code
Course Type	□Public Degree Courses□ Basic degree course □ Public Obligatory Courses□Professional Obligatory Courses ☑ Professional Elective Course □ Public Elective Course
Course Semester	3rd	Course Time		18			Credit	1
Institute	Tourism Management and Planning Academy	Applicable Major		Tourism Management
Assessment method	□Examination（Close book ） □Examination（Open-book ） ☑Test(Term Papers) □ Test(reading report) □Test(Journals reviewed) □Others
Usual Performance accounting	40%		Final grade accounting		60%
Advanced courses	Research on Regional Tourism Development
Teachers	Weng Yi，Zhang Weiqiang，Liu Shaohe
Teaching Objectives
On the base of basic knowledge and principles of tourism and leisure industry the aim of this course is to address the problems and explain the phenomenon of hot spring, hot spring`s culture, hot spring`s leisure, leisure recreational tourism of hot springs in particular, thanks to a systematic introduction about leisure tourism the basic knowledge and principles of leisure recreational tourism will be achieved from a single- and multi-disciplinary perspective, the course contains relevant case analysis and is beneficial to tourism management postgraduates in terms of horizon expansion, cognitive skills and creativity. In sum, it is helpful to promote tourism management post graduates specialty, literacy and practical application. After studying this course, the students will : 1. Get hold of hot spring in terms of its resource environment, nature and function, history and development model both at home and abroad. 2. Understand the experience economy of hot springs and related creative planning programs and a scientific planning principle. 3. Grasp the evaluation method and protection means of hot spring resources. 4. Command the basic theory and research methods of hot spring leisure tourism as well as advanced questions relevant to this subject both at home and abroad.
Teaching Contents
This course mainly contains as follows: 1. Hot spring resources and its environment. 2. The nature and function of hot spring. 3. The history and culture of hot spring. 4. Experience of hot spring—experiment demand, service, management and marketing. 5. The evaluation, plan and structure of hot spring. 6. The brand marketing and image propagation of hot spring. 7. The protection and sustainable development of hot spring. 8. The development model comparison among Europe, Japan, Taiwan, Mainland of China, and the Guangdong Province.