Theory and Practice for Tourism Planning

Release Date: 2017-09-21

Course Name	Theory and Practice for Tourism Planning					Course Code
Course Type	□Public Degree Courses□ Basic degree course □ Public Obligatory Courses√Professional Obligatory Courses □ Professional Elective Course □ Public Elective Course
Course Semester	2nd	Course Time		36			Credit	2
Institute	Tourism Management and Planning Academy	Applicable Major		Tourism Management
Assessment method	□Examination（Closed book ）√Examination（Open-book ） □Test(Term Papers) □Test(reading report) □Test(Journals reviewed) □Others
Usual Performance accounting	40%		Final grade accounting		60%
Advanced courses	Research on Regional Tourism Development
Teachers	Weng Yi， Zhang Weiqiang， Liu Shaohe， Gui Ladan
Teaching Objectives
On the basis of understanding the regional tourism consumer market, tourism resources & environment, tourism industry conditions and tourism public service, aiming at phenomena and problems in regional tourism planning and scheming, this course, combining interpretation of related classic cases, systematically introduces basic theories, research methods, cutting-edge issues and practice from a single- to multi- and then cross-disciplinary perspective. Economics, management science, geography, environmental science, urban planning science, landscape architecture, aesthetics and other fields of knowledge and methods are used during this course that will practice of tourism planning to train scientific thinking and the ability of innovation, and enhance the professionalism and practical level. By learning this course, students are expected to: 1.Understand tourism planning and scheming; 2.Master theories and methods of tourism planning; 3.Be familiar with the procedures and specifications of tourism planning; 4.Be familiar with types and features of tourism planning; 5. Master the specifications and methods of writing a tourism planning report.
Teaching Contents
This course includes eight parts: 1.Understanding tourism planning and scheming; 2. Tourism planning theories and methods; 3. Tourism planning procedure and specifications; 4.Regional tourism development plans; 5.Resorts development planning; 6.Tourism special planning; 7. Tourism enterprise strategy planning; 8.How to write a tourism planning report.