Academics
Tourism Management ( Institute of Tourism Management and Planning )
Research on Tourism Development and Management
Release Date: 2017-09-21| Course Name | Research on Tourism Development and Management | Course Code | |||||||
| Course Type |
□Public Degree Courses√ Basic degree course □ Public Obligatory Courses□Professional Obligatory Courses □Professional Elective Course □Public Elective Course |
||||||||
| Course Semester | 1st | Course Time | 54 | Credit | 3 | ||||
| Institute | Tourism Management and Planning Academy | Applicable Major | Tourism Management | ||||||
| Assessment method |
□Examination（Close book ）√Examination（Open book ） □Test (Term Papers) □Test (reading report) □Test( Journals reviewed) □Others |
||||||||
| Usual Performance accounting | 40% | Final grade accounting | 60% | ||||||
| Advanced courses | Intermediate Microeconomics, Modern Theory of Enterprise | ||||||||
| Teachers | Zhang Weiqiang，Liu Shaohe | ||||||||
| Teaching Objectives | |||||||||
|
On the basis of regional tourism consumer market, tourism resources & environment, tourism industry conditions and tourism public service, aiming at understanding problems in regional tourism planning, development and management, this course, combines interpretation of related classic cases, systematically introduces basic theories, research methods, cutting-edge issues and business practice from a single to multidisciplinary and then cross-disciplinary perspective. Economics, management science, geography and other areas of knowledge and methods are used in this course to train scientific thinking and the ability of innovation, as well as enhancing professionalism on a practical level. By learning this course, students will: 1.Be familiar with regional tourism consumer market , the theories and methods to assess resources environment, industry conditions and public service; 2.Get acquainted with regional tourism items, products, industrial planning , the theories and methods of brand image and marketing communication planning; 3.Be familiar with the regional tourism consumer market and the theories and methods of resources & environment, items, products and industrial development; 4.Be familiar with the theories and methods of regional(cross-region - country - province - city - county - township - village - resorts) tourism management; 5. Know the writing specifications and methods of consulting reports concerning regional tourism planning, development and management. |
|||||||||
|
Teaching Contents |
|||||||||
|
This course includes five main parts: A，Assessment on Regional Tourism Development; B，Planning on Regional Tourism Development; C，Regional Tourism Development and Construction; D，Regional Tourism Management; E，How to Write Tourism Reports |
|||||||||