Recreation and Vacation Tourism(Special Topic)

Release Date: 2017-09-21

Course Name	Recreation and Vacation Tourism(Special Topic)					Course Code
Course Type	□Public Degree Courses□ Basic degree course □ Public Obligatory Courses□专业必修Professional Obligatory Courses ☑ Professional Elective Course □ Public Elective Course
Course Semester	3rd	Course Time		18	Credit		1
Institute	Tourism Management and Planning Academy	Applicable Major		Tourism Management
Assessment method	□Examination（Close book ） □Examination（Open-book ） ☑Test(Term Papers) □Test(reading report) □Test(Journals reviewed) □Others
Usual Performance accounting	40%		Final grade accounting		60%
Advanced courses	Research on Regional Tourism Development
Teachers	Liu Shaohe
Teaching Objectives
On the base of basic knowledge and principles of tourism and leisure industry, the topic addresses the problem and explains the phenomenon of leisure tourism, leisure recreational tourism in particular, a systematic introduction concerning leisure tourism and the basic knowledge and principle of leisure recreational tourism from a single-disciplinary and multi-disciplinary perspective, which contains relevant case analysis and is beneficial to the tourism management postgraduates in terms of their horizon expansion, cognitive skills, creativity. In sum, it is helpful to promote tourism management post graduates specialty literacy and practical application. After the study of this course, the students will : 1.Get hold of the basic knowledge and principles of leisure tourism, leisure recreational tourism in particular. 2.Understand the research methods and frontier questions of leisure tourism, leisure recreational tourism in particular. 3.Be familiar with the market demand, resource environment, public service, industry structure, product planning of leisure tourism, leisure recreational tourism in particular.
Teaching Contents
The themes of this course are as follows: 1. Understanding leisure, tourism and recreation. 2. Research on leisure recreational tourism in terms of its background, development conditions and motivation mechanism. 3. Research about leisure recreational tourism in terms of market demand, resource environment, industry structure, and product planning as well as services. 4. Research about the basic genre and development models of leisure recreational tourism. 5. Research about the brand, image and its spread concerning the target of a travel destination.