Marketing for Tourism Service

Release Date: 2017-09-21

Course Name	Marketing for Tourism Services				Course Number		S3303002
Course Semester		Course Time		36		Credit		2
Course Type	√ Obligatory Courses □ Elective Courses
Institute	School of Geography& Tourism		Applicable Major	Tourism Management
Assessment method	√ Examination □ Test
Advanced courses	Micro Economics Tourism Principles and Methods Tourism Consumer Behavior Study
Teacher	Pi Ping fanYuan YazhongYu Dan
Teaching Objectives
Objective: Based on the study of Micro-Economics, Principles and Methodology of Tourism Study, the course aims to develop students understanding of the frontier theory and research methods involved in tourism marketing, and to inspire them to acquire ways of resolving tourism marketing problems in light of tourism marketing practices at home and abroad, to lay a good foundation for tourism marketing-related work and research in the future. Working through this course, the students will: Master the basic concepts, logical foundation, analysis methods, theory and framework of tourism marketing; Be aware of the frontier theory and empirical study cases, especially the role of targeting the market for development of tourism; Gain insight into the dominance of tourist marketing and the tourism destination image; Be able to independently analyze the market laws and development prospects of China as an important world-class tourism destination and as a tourism generating region; Be able to study tourism consumption, tourist behaviors and tourism management from the marketing perspective..
Teaching Contents
This course introduces basic analysis methods in tourism marketing, which will be used to analyze and resolve practical problems faced by tourism. The course includes a spectrum of tourism product, environment , of tourism marketing, tourist consumer behavior, perception of the tourism destination, tourism destination market positioning and image planning, the assessment of residents life quality of touristic destinations, research progress and comparative analysis of customer experience theory, theories on customer value and experiencing value, marketing model of tourism experience, foreign service quality theory research, tourism service quality, customer satisfaction and customer loyalty, methods for tourism market survey, frontier issues of tourism market, empirical analysis of domestic and foreign tourism marketing cases, tourism internetwork marketing, and future prospects of tourism marketing research, etc.
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