Modern Theory of Enterprises

Release Date: 2017-09-21

Course Name	Modern Theory of Enterprises						Course Code
Course Semester	First Semester		Course Time			54		Credit		3
Course Type	√ Obligatory Courses □ Elective Courses
Institute	School of Business Administration			Applicable Major		Enterprise Management
Assessment method	√Examination □ Test
Advanced courses	Microeconomics、 Management
Teacher	Ma Jianhui, Li Jiahong
Teaching Objectives
The theory of enterprises teaches, students about the concepts, methods, principles, and the theory as well as reality of enterprise strategic decision-making, organizational conduct effective analysis and business practices. In particular, through teaching this course, students will: Master the basic concepts, logical clues and analytical methods of the new institutional economics, evolutionary economics, modern organization theory, strategic management theory of endogenous competitive advantage theory and other related theories; Be able to have a deeper understanding of the enterprise's system design, personnel motivation, property right arrangement, rational restriction behavior, people's motivation and so on; To help individuals improve decision-making efficiency in enterprise practice, improve the effect of enterprise organization design, strategy formulation and behavior.
Content of courses
Enterprise theory is a theory about the existence, boundaries, power, evolution, employment, knowledge, motivation and personnel behavior. In this course, the modern enterprise theory is divided into three sections, the first part is the New Institutional Economics (emphasizing the system and contracts), with the theory of transaction costs (Kos, Williamson), principal-agent theory, incomplete contract theory (Interpretation of ownership in employee incentives), information economics theory (including display signal and adverse selection, etc.). The second part breaks the rational person assumption, emphasizing social and self-realization, including rational decision theory (Simon), prospect theory (Kahneman), social learning theory (Bandura), with reference to cognitive theory (Folger) and social exchange theory (Blau) , organization theory (stressed). The third part is the theory of strategic management (which emphasizes the resources, ability, practice, culture and knowledge). These theories explain the innovation and competitive advantage. This part includes resource based theory (Barney), evolutionary theory practice (Gene, Nelson and Winter), knowledge (Nonaka) theory, the core competence theory (Hamel and Prahalad).
Outline Designer		Ma Jianhui			Date				年月日