International Marketing

Release Date: 2017-09-21

Course Name	International Marketing					Course Number
Course Semester	1		Course Time		36			Credit	2
Course Type	☑ Obligatory Courses □ Elective Courses
Institute	Academy of economics and trade			Applicable Major			International Trade
Assessment method	☑Examination □ Test
Advanced courses	Economics Foundation International Trade International Finance
Teacher	Qiangnan ZhangYing Lv
Teaching Objectives
Base on the condition that postgraduate students have studied on Economics Foundation, International Trade and International Finance, this course strives to make postgraduate students more roundly, systematically and deeply master the theory of international marketing. And understand the developing trend of international environment. Mastering the ways of getting into international market management and formulating the strategies of international marketing. And to improve the skills of analyzing and solving the problems appearing in international marketing and marketing activities directly. To be specific, through learning this course, postgraduate students should achieve the following: 1.Understand the background of international marketing. Researching the key and difficult points, developing the trend and system, training a new logic form to solve the problems that appears in international marketing based on the condition that they master the whole knowledge of international marketing. 2.Having the ability to use the theory and case studies of international marketing as a model. As well as combining the knowledge of international trade, international investment, management and administration of transnational corporations and cross-cultural communication. Forming a professional theory system of international trade on his own 3.Keeping the pace with the times, shaping and improving marketing knowledge, knowing about the internet and global marketing, internet and the conventions of business ,the rule and law of internet, the impact of internet in international channels of distribution and international logistics and the online marketing morality following the economic globalization and the development of internet.
Teaching Contents
International marketing is an applicable subject that researches international market demands, it aims at teaching the theory, knowledge and skills of international marketing. The contents of it including the introductory theory of international marketing, environmental analysis of international marketing, research of international marketing, target marketing strategy of international marketing, competition strategy of international marketing and combined strategy of international marketing and so on. The features of this course are environmental suitability, theory systematic and flexibility. Combining the basic theory of international market and the practice of international market, keeping a foothold on integrating with the world market, taking full advantage of sources internal and overseas, opening up market internal and overseas.
Outline Designer		Qiangnan ZhangYing Lv			Date