Methods of Survey Research

1. Basic Information

Course Code：18230162 
Course Name：Methods of Survey Research
Course Type：Specialty Required Courses
Periods：32 Hours 
Credits：2
Target Students：Undergraduate majoring in advertising
Assessment：Exam
Preparatory Course：Management

2. A Brief Introduction to the Course

Social survey is a kind of social research method that uses self-contained questionnaire or structured interview to collect quantitative data from a sample taken from the whole. It can recognize social phenomena and its laws through statistical analysis of these data. This course mainly adopts the method of theoretical teaching. Through the teaching of the selection and design of survey subjects, sampling, measurement, questionnaire design and evaluation, data collection, data processing, statistical software application, survey report writing, etc., students in public affairs management can master the social survey method more systematically.