Advertising Planning

1. Basic Course Information

Course Code：16158404 
Course Name： Advertising Planning 
Course Type：Fundamental Course 
Periods：64 Hours 
Credits：4
Target Students：Undergraduate majoring in advertising 
Assessment：Exam
Preparatory Course：Principles of advertising

2. A Brief Introduction to the Course

Advertising Planning is the core course for students majoring in advertising. It is a cutting-edge interdisciplinary part of their curriculum that aims to enhance their theoretical knowledge and practical ability. Based on the theoretical knowledge and the process of advertising planning, this course covers the contents including the basic overview of advertising planning, advertising surveys, advertising planning, advertising media, advertising performance, advertising effects and evaluation, advertising creativity, and etc. Through systematic theoretical lectures and practical exercises, students are expected to understand the basic concept of advertising planning and have a clear grasp of the relevant theory and practice skills of advertising planning. It will be conducive for students to lay a professional foundation for their future practical work.