School of Humanities and Communication
Bachelor Programs

Publishing and Editing

Release Date: 2017-09-22

This program has fostered a large number of talented professionals for the editing and publishing industry in Guangdong province. Its characteristics lie in its integration of publishing with management, law, and other key disciplines in Guangdong University of Finance and Economics and emphasizing on the cultivation of application capabilities. 

The program of  Publishing and Editing also focuses on the integration of theory with practice and developing students’ innovative spirit , practical competency and especially the capability of editing and publishing information of all media. It also attaches great importance to familiarizing students with modern publishing technology, the flow process in production and operation management in publishing.  

Students are accessible to newspapers, magazines and other media with GDUFE characteristics, systematically acquiring comprehensive knowledge, a solid professional foundation, great adaptability in editing and publishing, as well as knowledge in laws and rules of publishing and having a good understanding of the historical background and the present situation of the publishing industry. 

Currently we have a group of young and full-time teachers who are experts in China and overseas. Graduates have been well welcomed by industry and society for their expertise in editing and publishing and knowledge of humanities. 

Currently we maintain close ties with School of Digital Media Technology of Beijing Institute of Graphic Communication where our  junior students could have the chance to study for one year as exchange students.

Basic Courses:Modern Chinese Language,  Basic Writing, The Principle of Journalism, An Introduction to Editing, Selected Reading in Chinese Literary Works, History of Chinese Editing & Publication , PR Studies , The Principles of Communication, Ancient Chinese, Advertising.

Specialized Courses:An Introduction to the Major, The Editorial Studies of Printing Media , Science of Revision, Publication and Management of Magazine, Internet Planning and Design, Editing Science of Books, Law Basis of Publishing, New Media Design and Creation,  An Introduction to Laws in Publishing Industry, Publication Basis,  Management of Publishing House,  Publishing Marketing , E-business of Book Trade, Website Editing, An Introduction to Digital Publishing, Introduction to World Publishing Industry, Production of TV Programs, Trading of Copyright and Books, Strategy Planning of Publishing , Skill of Digital Publishing.